Dealer Principal

We are proud to say that Brad began his career as a diesel technician and truck driver.  When he originally purchased River’s in 1976, he worked his nights as a technician for Mason Dixon and days were spent doing the same at River’s.  Having grown this company from that perspective, our commitment to service stems from his core belief that forming relationships through the service side of the business is of the utmost importance.  As Dealer Principal and General Manager, Brad oversees the daily operations of our business, but when you catch him out on a tow job or delivering a truck to a customer, don’t think something is wrong because that’s an every day occurrence and what he loves to do.

Service Manager

With 30 years of employment at River’s Truck Center, Bill has an entire career of experience to offer you.  Bill began his days here at River’s as an entry-level technician straight out of high school.  Advancing through experience, training and dedication, Bill has been our Service Manager for ten years.  He is supported by a very impressive team that includes two Shop Foremen, a Warranty Administrator, a Service Assistant, and ten Technicians.  Seven of the fifteen members of his team have been with our company for 10 or more years!

Frame and Body Shop Manager

Mike can say something no one else here at River’s can say…he had a whole building built for him!  When Mike and some of his team committed to joining us in 2001, we welcomed them with a brand new state-of-the-art frame and alignment shop.  With 30 years of expertise in the business, Mike has become a very valuable asset to our team and his departments have helped us to provide you with a more complete package of specialized services for your trucking needs.  Mike is supported by a talented team of individuals that includes a Service Assistant, a Body Shop Foreman, six Body Shop Technicians, and five Frame and Alignment Technicians.

Parts Manager

With nearly 20 years working for our company, Chris has been instrumental in the development of our parts department!  His hard work and go-getter attitude have led to the development of a team that we are extremely proud to call our own!  With his leadership, Chris’s team of 16, including a Parts Assistant, seven (7) Counter Salesmen, three (3) Outside Salesmen, and five(5) Parts Delivery Drivers, have been acknowledged by our OEM’s for their sales efforts on various occasions and continue to meet and exceed the goals established for their department.  

Trucks Sales Manager

Graduating from Covenant College in 1979 and continuing his graduate studies in business at the University of Tennessee, Richard quickly established his expertise in the field of sales.  He joined our team in 1997 as we took on the venture of a Class 8 Franchise with Western Star and has been influential in the continued development of our Sales Department.

Trailer Shop Manager
Wrecker Operator

Well, Judd will be 30 years old next year and we’d been honest in saying that he has just about that many years of experience around trucks and River’s!  Growing up under his “old man’s” wing, Judd was driving a truck around here at ten years old and has never looked back.  Currently, he is overseeing the operations of the Trailer Shop where he works alongside two fellow co-workers who specialize in the repairs and fabrications necessary for trailers and truck bodies.  Judd has also received certification for wrecking and teams with our other certified wrecker operator, Brad Bemisderfer, as the two primary employees providing wrecker services to our customers.   

Observation Managers